AEG
Pro 18v Tools
2020
CREATIVE PRODUCER
CONCEPT & STORYBOARD
GRAPHIC DESIGNER
Taking on multiple critical roles while working with the AEG brand, I found myself helping to sculpt engaging campaigns and activations from brand design and concept generation, to sourcing locations and assembling the right teams, to boots-on-the-ground coordinating shoots and building client bonds – I’ve been lucky enough to try my hand at all of it.
Subcompact.
Range Production.
6 Mode Impact Range Production.
A small team, tight deadlines, and a bootstraps-first approach to production led me to wear many hats, often several at a time. Whilst producing and offering direction, I also identified the needed resources such as wardrobe, make-up, even porta-loo hire…and the fuel to keep the craft going. I’m proud to have learned how to manage and mediate diverse creative personalities with unique talents, create and iterate upon the great work they help produce, and always manage to somehow do more with less.
AEG01 / →
Keeping the vision clear and the work on track, in post-production I was involved in producing and directing the motion graphics, collaborating with sound design and editors, and ensuring the project goals were met.
AEG02 / →
The results from the photography and video shoots would later be used for editorial assets. We were successful in developing a strong and distinctive brand story whilst working to guideline rules. The creative and the product helped define and differentiate AEG from its competitors and demonstrated why they are market leaders in power tool design and technology.
AEG03 / →
