LYNQ
MES Software
2019
CREATIVE PRODUCER
GRAPHIC DESIGNER
LYNQ is reinventing manufacturing execution systems (MES) software for small to mid-size manufacturers looking for a configurable, plug-and-play solution to digitalise and drive factory performance. I came in during the early stages of the brand identity creation to design supporting elements for LYNQ's iconographic system and then went on to produce and direct the photography campaign.
The design team created a stand out identity. With bold monochrome branding, stripped back assets and simplified messaging, we crafted an instantly recognisable brand to match LYNQ’s leading-edge manufacturing software.
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I contributed a flexible and dynamic visual icon system with the aim to communicate a complex product message with clarity, courage and simplicity. This was vital to ensuring LYNQ stood out amongst its competitors.
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The brand identity process was closely followed by powerful storytelling through a photography campaign. I directed several shoots which delivered customer-led imagery with the aim to resonate with prospective customers and connect the product with the end user.
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