H&M
Staff Incentive Campaign
2018
ILLUSTRATOR
GRAPHIC DESIGNER
The mission was to create a new vision for H&M’s values, incentives and rewards programme encapsulating their passion for both people and fashion. I was brought in to produce custom illustrated characters that would represent the spirit, diversity and character of H&M's team, ethos and story.
To devise a fun and friendly staff incentive programme for H&M, we created a fresh new staff rewards brand that would reignite their passion for both fashion and customer service. The new image demonstrates the desire to ‘always exceed customers expectations’ and convey the brand values H&M holds so dear.
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The results feature distinctive illustration which encompasses branded launch packs, new starter guides, HR manuals and incentive programmes to inspire a love of fashion and a desire to deliver the finest possible customer experience.
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