Green Heroes
School Campaign
2019
GRAPHIC DESIGNER
VERBAL IDENTITY
Offering hands-on environmental learning and the opportunity to create a vibrant, sustainable and inspiring school environment, Green Heroes encourages children to develop their critical thinking skills regarding the world we live in, and to take small steps to affect big changes in the way in which we safeguard our planet for future generations.
The task was to inspire young people to take up arms in the fight against climate change and build a brand identity and learning environment to empower critical and creative thinking.
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I was part of the team who created the Green Heroes campaign as a call to arms designed to inspire young people and creative thinking, and to challenge schools and children to think differently about the ways in which we tackle climate change. We went on to produce a video that would support the initiative and raise awareness.
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Green Heroes has featured in both the Parliamentary Review as an example of school best practice. The Royal Horticultural Society also cited Green Heroes as a scalable environmental learning model that could be replicated across other schools.
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